The scandal surrounding Facebook and Cambridge Analytica once again raised serious concerns about data security and the legitimacy of political campaign practices. In the midst of heated discussion and requests for something to be done, the greatest question remains whether any law or political initiative has the capacity to effectively curb the power of data and social media companies.

British political consultancy firm Cambridge Analytica (CA) illegally gained access to 50 million Facebook user profiles by exploiting Facebook’s cooperation with third-party provided apps. According to a whistleblower, CA used the information from these profiles to create targeted political advertisement in support of the Trump campaign in 2016.